Hiding behind flashy apps

Posted: Thursday, March 31, 2011 by Kathryn McConnachie in Labels: , , , ,
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As you may remember, I said that in blogging post-BJourn, I only write when something grates my carrot sufficiently to inspire a post. Well today while I was minding everyone else's business on Twitter, I came across an especially annoying PR announcement from one of my arch enemies - Proctor & Gamble.

Those of you who know me would know that I am quite reserved, so for something to inspire an "Oh no you didn't!" reaction (with the finger snaps and head bobbing to match), it must be pretty serious.

Apparently, the company is now trying to align itself with green-initiatives, by releasing its own smartphone application that helps users measure their carbon footprint. HA!

Funny that. Especially since P&G is a major polluter, user of harmful chemicals and bane of many bunnies' existence as it still carries out various forms of product testing on animals.