Digital activism of my own

Posted: Sunday, October 10, 2010 by Kathryn McConnachie in
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This is a short video piece that I produced as part of a multimedia exhibition for the Rhodes Organisation for Animal Rights second annual Animal Rights Awareness Week at Rhodes. The video was posted on myvideo.co.za and on Facebook and so far the response has been phenomenal. A Cape Town based animal rights organisation, Beauty Without Cruelty has also asked to use the video in their vegetarian campaigns. I was even stopped on the street by someone who I haven't seen since high school, who had come across the video online and she said that she found it to be incredibly powerful and it even made her decide to start cutting down on her meat consumption. Go Team Animals!

The music is a track called "Everloving" by Moby, and it was taken from the "Earthlings" soundtrack (Earthlings is a full-length feature documentary on the exploitation of animals which is freely available online). The words were taken from a poem written by Anonymous.